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JERRY
MANDER, author of the best-selling Four Arguments for the
Elimination of Television, was president of Freeman, Mander
& Gossage advertising until he quit in the 1970s to devote himself
to public interest campaigns. He is now a Senior Fellow at the country's
only non-profit ad agency, Public Media Center in San Francisco,
and a director of the Berkeley ecological think tank, the Elmwood
Institute.
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In
The Absence of the Sacred
The Failure of Technology
and
The Survival of the Indian Nations
by
Jerry Mander
$16.95
Softcover
- 446 pages
"Modern
technology advanced in such tiny increments for so long that we never
realized how much our world was being altered, or the ultimate direction
of the process. But now the speed of change is accelerating logarithmically.
It is apparent that developing a language and set of standards by which
to access technological impact, and to block it where necessary, is
a critical skill of out time."
"If
you love Nature, If you want to imagine what our world could look like
if we had stopped to question the implementation of technology, instead
of accepting it as if we had no other choices, if you want to become aware
of other possibilities, I highly recommend this book. It stirred bittersweet
feelings in me for what has been lost. But in a larger sense, nothing
is ever lost, nothing is ever destroyed, so there is always hope for creating
a different future.
—Rhio
"ONE
OF THE MOST ORIGINAL and significant arguments of the decade. This is
a book in equal parts daring and subtle; radical and yet conserving of
deeper, lost values...This is a vitally important book."
—Susan Griffin, author of Woman and Nature
"A
skewering critique of modern technology, in which cars, telephones, computers,
banks, biogenetics and television...all are known to be part of a mad
'megatechnology' that is destroying the world's resources and robotizing
its peoples."
—Kirkpatrick
Sale , The Nation
"An
exceptionally lucid and intelligent presentation of the urgent need t
o change the direction of our culture before we no longer have a choice."
—Peter
Matthiessen, author of In the Spirit of Crazy Horse
"Mander
is onto something so monstrous that it's almost literally invisible to
us: how 'megatech' hollows out humans and annihilates everything natural.
Once again he makes an absolutely incontrovertible argument whose conclusions
are absolutely unbearable-unless we relearn a sense of the sacred from
the earth's remaining indigenous peoples and change 'the way we live now."
—Ernest
Callenbach, author of Ecotopia
"Inspiring,
sometimes gripping...Through Mander's eyes , native peoples are not quaint
relics; they become sources of precisely the practical wisdom our species
needs not only for survival but for renewal."
—Frances
Moore Lappé, author of Diet for a Small Planet
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